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It’s becoming increasingly apparent that brick and mortar store owners have their work cut out for them in order to successfully compete with online shopping – and often, the best way to do this is using  digital signage technology to create a great in-store experience. Every solution will be different, based on target customers, but…

As technology continues to advance and become an essential part of running a business, it’s important to have all of your equipment working seamlessly to achieve the best audio experience through systems integration. You want technology that’s going to be working at peak performance for you and your business, rather than the other way around.…

Branding goes far beyond mere logos and slogans. Everything you do with regards to your business is a reflection of the brand you’re cultivating. From the color of your store’s walls to the aroma customers notice when they walk through the doors, everything about your business should be carefully chosen and monitored to appeal to…

When a caller gets so frustrated at being put on hold that they hang up before ever speaking to you or one of your employees, that’s caller abandonment. And it hurts your bottom line: every dropped call represents untold amounts of lost revenue, because these people are usually frustrated enough to let their friends and family…

Last week we talked about using In-Store Music for flow control. This week we are looking at how you can add Digital signage to your customer flow control solution. When you appeal to your customers, you can’t just appeal to one of the five senses and leave others untouched. Incorporating digital signage into your arsenal of…

If you’ve ever played a game of musical chairs, you have an idea of how music can aid in flow control. When the tempo speeds up, there’s a natural inclination to move quickly and if the music slows, the natural inclination is to reduce your speed a bit. Using custom designed music in a retail setting has…

Do you remember that time your employee hooked up their MP3 player to blast their favorite music at the end of the night?  Sure, the doors were going to be locked in an hour and your busiest time of the day was over, but some of those lyrics weren’t exactly appropriate for the mother with…

There’s no place that benefits from an upbeat ambiance more than a gym – after all, you want people to keep coming back. Cultivating a positive client perception of your fitness establishment is an important part of maintaining membership rolls and business growth, especially when your clients make a point of telling their friends what…

Music is a powerful influencer on human behavior. When you use music in your store, you’re able to steer a customer’s thoughts and emotions in a certain direction, while influencing their browsing and purchasing habits. A short play list that repeats the same songs or artists over and over again can lead to negative thoughts…

The goods and services your customers purchase aren’t the only things they take away from your shop: they take away their perceptions of their experience, as well. How customers feel while shopping in your establishment is everything. It influences how they talk to others about your business and whether they’ll become repeat customers. By providing…

Just because unlicensed music lawsuits don’t hit the front pages of news outlets doesn’t mean they’ve gone the way of the dinosaurs. While there were some notable cases in recent years regarding bars sued for playing unlicensed music, the plight of retail- and service-oriented businesses failing to procure the proper rights to play music in…

Online shopping is quick, easy and convenient. With the ability to purchase nearly anything and get detailed information about those products with just the click of a button, customers no longer have to set foot in brick and mortar retail stores. When they do venture into your business, they want an experience that makes the extra effort…