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The Event InfoComm 2022 was a whirlwind — after a two-year hiatus, the engaging trade show came back in full-motion ready to showcase the latest products on the market. We came ready to engage with our partners and spend time with industry colleagues to learn more about our customers’ pain points. Spectrio attended InfoComm at…
By Matt Buchanan, Co-Founder and Chief Growth Officer at Service Direct. While most of us have been working remotely for a while now, it can sometimes still be difficult to be productive. In our second post in our work from home series, guest blogger Matt Buchanan, Co-Founder and Chief Growth Officer at Service Direct, provides…
The COVID-19 pandemic has changed nearly every aspect of modern life, including how we work, communicate, and interact. The industry that has grappled with some of the most disruptive and long-lasting changes is, of course, healthcare. Spectrio, as a trusted marketing communication tech for many organizations in healthcare, has kept tabs on the trends our…
Enplug prides itself in being actively engaged in the tech community and takes the integrity of the patent process very seriously. Enplug is one of 54 companies, along with Google, Intel, Twitter, Amazon, Shopify and Salesforce, that have joined together to take action on this important issue as signatories on a letter to Congress requesting…
5 Ways to Enable Remote Communication | Staisey Divorski, VP, Marketing, Enplug With the sudden shift to work from home, businesses are looking for guidance on how to keep their remote teams motivated and productive. To help managers do just that, Enplug’s VP of Marketing, Staisey Divorski, recently shared five remote communications tips with the…
Data drives the bottom line in business, but when faced with too many dashboards, employees tune it out. It’s no surprise then that many business leaders are reluctant to tackle the challenge of effectively communicating insights. They know data storytelling is a powerful motivator of employee and consumer action. But they also know that if…
Think of a hospital and most likely you are filled with a sense of dread. Patients head to the hospital to feel better, yet ironically, very few medical facilities are designed to serve visitors in a way that contributes to a sense of peace, togetherness, and healing. Instead, their often identical floor plans, unidentifiable rooms,…
Let’s face it, many people do not like change. And organizations are often no different. Yet there can be significant benefits from a company undertaking cultural change — as long as the change is undertaken in a productive mode. This article will look at the issue of resistance to cultural change in a business environment…
In the digital age, both workplace productivity and creativity are even more important than ever for long-term business growth. While most people would agree that these two components of a company culture are vital, are workplace productivity and creativity also at odds with each other? Art Markman takes the following position in a Harvard Business…
The question of workplace diversity hit the news again on August 8, 2017, when Google fired software engineer James Damore after he wrote a 10-page internal memo criticizing Google diversity initiatives. (If you haven’t read about this firing, see Jack Nicas’ August 8, 2017, Wall Street Journal article. Before looking at some of the reactions…
An article about providing good customer service may seem like beating a dead horse. Doesn’t every business already know how important this is and, by extension, already provide good customer service? WRONG. Whether every company knows this is not the issue. What is the issue is how many companies — knowingly or unknowingly — are…
“Tell me a story” may be one of the oldest requests from the dawn of human language. The presence of origin stories from widespread cultures around the world attest to humanity’s long-standing interest in “what happened.” In today’s digital world we have many more platforms for telling our stories, whether these are for business or…
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