Retail

Whether you run a small clothing boutique or a large auto store, you can host in-store events to bring more customers through your door. Use the following tips and ideas to design an event that will attract new shoppers and bring back previous customers all while highlighting your brand and business. Set goals and a…

Customer experience continues to grow as a priority for businesses in every industry and for companies both large and small. According to recent Digital Trends reports by Econsultancy:  91% of B2B brands are making customer experience a strategic priority in 2017 (2017 Digital Trends in B2B). 54% of retailers say customer experience is their most…

As retailers across the country struggle with drawing customers into their stores and competing with online shopping, store owners need to find a new approach to connecting with shoppers. They need to start focusing on giving customers what they really want — experiences.  Research continues to show that customers are beginning to want experiences more…

Customers in a retail setting don’t want to be ignored. They also don’t want to be bothered. So, how do you know how much human interaction in retail stores is too much or too little? According to the Harvard Business Review, the amount of human interaction that people want in a retail store may be less than…

Mobile devices have thousands of applications. From games and productivity tools to social media and content players, apps provide endless usage options for a phone. For business owners, getting in front of mobile users is more important than ever.  AdWeek recently found that consumers spend up to five hours per day on their smartphones. Often,…

When you watch the news or read the newspaper, it sounds like a bad time for retail stores. Hundreds and hundreds of retail store closures, many taking place in malls, are happening across the country.  From small and mid-sized retailers like Rue 21, Payless Shoe Stores, and American Apparel to large department stores like Sears,…

If you want to boost revenue in your restaurant, it’s time to switch from static menu boards to digital menu boards. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines. Find out how the benefits of digital menu boards can boost your sales and…

If you’re thinking about using multimedia screens at your business or organization, here are 13 examples of digital signage content you can use to engage customers, improve communication, and promote your products and services. #1) Promotions Digital displays are the perfect place to feature promotions for products, services, events, and sales. Because multimedia screens allow…

A retail customer journey map is your plan for leading shoppers through each step of their purchase process. All retailers need this outline so they can identify opportunities that lead prospects to become paying customers. Here are the four steps you can use to lay out a retail customer journey map for your business. Step…

As a retailer, you may be overlooking a powerful marketing strategy that is sitting right in front of you: in-store advertising. Find out what in-store advertising is, how it has evolved, and how you can use modern in-store marketing strategies and tools to increase sales and customer satisfaction. What Is In-Store Advertising? In-store adverting is…

Small business marketing channels can seem narrow. With limited resources and digital platform properties, it’s easy to see how local retailers and businesses can feel restricted when it comes to the way they can create and promote their content.  But, small businesses may have more marketing channels than they realize. Through owned, paid, and earned…

We recently published a detailed look into what an editorial calendar is and why it is so important to a business’s marketing strategy. Now, we are going to show you exactly how you can create this powerful marketing calendar if you are in the retail industry.  We’ll also show an example of a retail marketing…