Marketing

As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that scenario to deliver a positive experience. This is the time to use touchpoint mapping. The rest of this post will dive into the…

These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media marketing have almost exceeded traditional marketing channels. Companies from all walks of business are on social media. The reach can be increased from millions to billions…

Once you’ve gone through all of the work of successfully acquiring new customers, the last thing you want to do is lose them. That’s why all brands must re-engage customers to make sure they come back again. An engaged customer is more likely to be a loyal one, after all. Let’s take look at why…

Digital signage can be found in businesses of every size across numerous industries. From regional hospitals to Mom-and-Pop restaurants, many businesses are leveraging this modern marketing tool to keep their customers engaged.  In our new whitepaper, Dynamic Digital Signage: The Guide, we explore what digital signage is and how it can modernize your business.  What…

Digital signage, as an industry, has exploded in recent years. What once began as an offshoot of on-premise marketing is now present in stores, hospitals, and restaurants all over the world. As more and more businesses seek to engage their customers on a deeper, loyalty-building level, they’ve relied on digital signage to bring their most…

Whether your business is a healthcare practice, auto shop, retail store, or hotel, it can greatly benefit from collecting and sharing customer reviews and testimonials. Customer Reviews Are Key Multiple studies and surveys have shown the power of customer reviews. Data shows that almost all potential new patients, clients, and shoppers use reviews as a…

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. Whether you’re aware of it or…

If you run an auto repair or mechanic shop, you know you can’t just sit around and wait for customers to come in. You need to constantly be working to bring in new customers and invite existing customers to return. You need auto repair marketing strategies that consistently drive customers to your business. Thankfully, it…

We’ve all been trapped in a YouTube spiral at some point, haven’t we? You might have started off searching for information about a brand you like, discovered the founder’s story, and now you’re watching motivational videos that are inspiring you to start your own business.  YouTube is rich with content. In fact, it’s the second…

Can you picture how immense one billion is? It’s bigger than we tend to imagine. For instance, one billion seconds is 32 years. If you wanted to take one billion steps, that’s the equivalent of going around the equator 15.278 times! A billion is enormous — and that’s how many people use Instagram.  With such…

What’s the first thing you do when you want to try out a new restaurant, doctor’s office, gym, product, or anything else? You look at reviews. A company’s marketing always works in its own interests, but if you want to get under the facade, you trust your fellow consumers to tell you the truth.  As…