Healthcare Marketing

Waiting room videos do more than help patients pass the time before their appointment at a healthcare practice. With the right content and video library, waiting room TVs can also offer a variety of benefits that improve experiences and lead to a boost in overall patient satisfaction.  Increase Patient Knowledge When waiting room videos presented…

Knowing how to streamline patient appointment scheduling benefits both health care providers and patients. It allows an office to run efficiently, manage a steady flow of appointments, and provide excellent experiences for patients.  So if you are running a health care office, use these tips to improve your scheduling practices and usher more happy patients…

Today’s consumers want information fast. In fact, according to Google, more than 40% of mobile searchers will use its “click-to-call” feature to speak to a real person. However, added research shows that 60% of callers will hang up if left on-hold in silence, and 34% will never call back.  Healthcare systems are looking to increase…

May is Global Employee Health and Fitness Month (GEHFM), an international initiative that prioritizes health and fitness in the workplace.   It’s the time of the year when organizations should reflect on what they are doing (or not doing) to help their employees live healthy lifestyles. This is an important topic because employers, whether they…

If you’re thinking about using multimedia screens at your business or organization, here are 13 examples of digital signage content you can use to engage customers, improve communication, and promote your products and services. #1) Promotions Digital displays are the perfect place to feature promotions for products, services, events, and sales. Because multimedia screens allow…

Each April, the healthcare industry celebrates and salutes members of its community with National Patient Experience Week.  What Is National Patient Experience Week? National Patient Experience Week is annual event developed by The Beryl Institute in an attempt to bring awareness to important and often overlooked people in the healthcare community — those who are…

Recently on our blog, we’ve been talking a lot about the importance of having an editorial calendar for your marketing and promotional content. We published a complete guide on how to create a content schedule and explained why every business benefits from having one. Today, we are going to dive deeper into this topic and…

The tools people use to find and communicate with businesses are always changing. So, the methods medical practices use to connect with potential patients need to constantly change, too. This begs the question — are you keeping up? Does your marketing match the wants, needs, and communication methods of today’s patients? Use these stats to…

February is “Wise Healthcare Consumer Month,” which encourages patients to get more involved with their healthcare decisions and options. Your office can use this awareness initiative as an opportunity to educate your current patients and connect with new patients. Here are a few tips on how you can create wise healthcare consumers and help both…

Your dental waiting room isn’t just a holding place for patients to sit as they wait for their appointment. It’s the place where patients begin their entire experience with your office, and it plays an important role in how patients perceive your practice. A dentist’s waiting room shouldn’t be treated as an afterthought or an…

Getting patients to use an online portal for your healthcare practice seems like it should be an easy task.  Most patients want digital access to their healthcare records. They are used to having online profiles that document their relationship with a business or brand. And, they can benefit from using a platform that allows them…

Patient portals benefit practices and patients in multiple ways. They increase patient engagement, improve inter-office communication, produce better healthcare outcomes, and support “Meaningful Use” CMS Medicare and Medicaid programs.  But there’s one thing a patient portal probably won’t do — decrease the amount of incoming calls to a healthcare practice. While it may seem like…