For centuries, men and women alike have enjoyed going to the hair salon. In today’s frantic world, a trip to the hair salon is one of the best ways to escape the stressful realities of daily life and indulge in some much-needed self-care. Designed with relaxation and comfort in mind, the best hair salons keep their customers looking and feeling good.
After all, customer-centric companies are 60% more profitable than companies that don’t focus on customers.
The hidden secret behind creating a memorable customer experience is for salon marketing departments to incorporate digital signage into their marketing strategy. Not sure where to start? Don’t worry; we’ve got you covered!
Here are four ways digital signage for hair salons can drive more foot traffic into your salon and increase sales.
Showcase Industry Experience
When customers are looking for a new hair stylist, they want to feel like their hair is in good hands. But how do they decide which stylist to choose?
This is where digital signage comes into play. Displaying your staff’s portfolio or any industry awards they, or your salon, has won is a great way to make your customers feel at ease.
Incorporating digital signage into your marketing strategy is a great way to boost your brand credibility and establish your salon as a reputable and professional business.
American consumers will pay 17% more to purchase from a company with a reputation for great service.
Display Customer Testimonials
For hair salons in particular, word of mouth and glowing testimonials are essential to growing loyal clientele. Why?
Studies show that:
- 92% of consumers read online reviews and testimonials when considering a purchase; and
- 90% of buyers who read positive customer success content claimed that it influenced their purchasing decisions.
In short, people rely on their peers to steer them in the right direction.
Share Important Information
A great way to enhance the customer experience is by creating a visually engaging, multi-sensory experience worth repeating in a fast, entertaining format.
Selling a new haircare treatment? Recently launching a limited-time promotional offer?
Use digital screens as a dynamic and creative way to showcase excellent sales, promotions, or to advertise hair products sold in the salon. Keeping your customers educated and informed shows you value creating a personalized customer experience and are invested in their happiness.
Don’t believe us?
Highlight Social Media Profiles
Recent statistics show that a shocking 80% of consumers are more likely to buy from a company that provides a tailored experience.
With the mass popularity of social media sites such as Twitter, Facebook, Instagram, LinkedIn, and TikTok, it’s no secret that social media is a major player when it comes to advertising your business to potential customers.
A highly-curated social media profile not only positions your salon as an authoritative figure in the industry but also is a powerful way to create a sense of community with your customers.
Harness the power of social media through digital interactive social displays in your salon. In addition, you can throw in some social media posts showcasing some of your satisfied customers flaunting their fabulous hair transformations delivered by your stylists.
What Are You Waiting for?
Are you interested in learning more about digital signage for your hair salon? Whether you need more information or aren’t sure which digital signage solutions are right for you, Spectrio is here to help!
Discover how we can help you reach your business goals today.