Digital signs are all around us. We use their displays to find information, learn about services, discover new products, and receive entertainment. If you are unfamiliar with what a digital sign is, you may disagree. You may think you never see digital signage anywhere.
That’s because digital signs and their messages feel so natural and organic in their locations, that you don’t even realize what you are looking at. You absorb the message without considering the platform delivering it to you. (In a study by Arbitron, 47% of people remembered the content of an ad they saw on a digital sign 30 days later.)
But once you know what digital signs look like and where to find them, you’ll realize you’ve been seeing and benefiting from digital signs almost every day.
The infographic below created by Digital Signage Today shows how a regular person can encounter over a dozen digital signs in an ordinary day.
Some of their listed locations include:
-
In-store Displays
-
Gas Station Pump Displays
-
Digital Billboards
-
Taxi Cab Digital Displays
-
Exterior Interactive Signage on Buildings
-
Targeted In-Network Ads (found in gyms, doctor’s offices, etc.)
-
Wayfinding Maps in Lobbies
-
Display Screens in Elevators
-
Digital Menu Boards in Restaurants
-
Score Boards
-
Mass Transit Digital Displays
-
Point of Sale Systems and Kiosks
Once you know where to look, you’ll see digital signs everywhere. You will see how brands and businesses benefit from using digital signage as a way to engage and educate customers and potential customers.
And you’ll see that if your brand isn’t using digital signs as a way to connect with your audience, you could be missing out big time.
If you are interested in using digital displays as a way to promote you brand, product or services but don’t know where to start, we can help.